Apple Music Takes Over Pepsi As Presenter of the Super Bowl Halftime Show
Apple Music replaces Pepsi as presenting sponsor of the Super Bowl halftime show
Apple Music is the new presenting sponsor of the Super Bowl halftime concert. This year, the NFL and Apple have signed a multi-year deal. The NFL estimates that over 120 million viewers will tune into the halftime show. Several artists are expected to perform, including Dr. Dre, Eminem, Snoop Dogg, Mary J. Blige, Kendrick Lamar and more. Pepsi has been a sponsor of the halftime show for 10 years. Apple Music will finance films about these artists and pay them for exclusive performances and content.
Apple Music has announced that it will replace Pepsi as the presenting sponsor of the Super Bowl halftime in 2023. The deal is valued at $50 million per year, and the agreement is set to take effect during Super Bowl LVII on February 12, 2023. Previously, Pepsi backed the halftime show for 10 years, but was unable to renew its sponsorship earlier this year.
Taylor Swift won’t perform at the game
Despite the fact that Swift has been rumored to headline the halftime show, it looks like she won’t be making the show this year. This comes as a surprise to many Swift fans. According to TMZ, Taylor Swift had been approached by the NFL for the gig, but she turned it down. The singer was reportedly hesitant to take the gig until she re-recorded her first six albums. Swift’s agent Scooter Braun confirmed to TMZ that his client was not going to perform at the show, despite the NFL stating that she would be performing there.
Swift’s contract with Pepsi and Coca-Cola has kept her from performing at the Super Bowl. The two companies are direct competitors. Pepsi, for example, sponsored the Super Bowl for a decade.
The NFL in talks with Apple Music to sponsor the halftime show
According to a report in the New York Times, Apple is in talks with the NFL to sponsor the Super Bowl halftime show, a deal worth $50 million. Apple’s involvement with the Super Bowl is a boost to its relationship with the NFL and a way for the company to tap into the music culture. It’s also a great way to promote Apple Music to a wider audience. The company already has a large catalog of 90 million songs, including its own exclusive ones, and it offers spatial audio to enhance the experience.
Apple Music has signed a multi-year deal with the NFL to sponsor the Super Bowl halftime show, replacing longtime sponsor Pepsi. Pepsi was the primary sponsor of the show for the last 10 years. Apple Music will begin its sponsorship with the Super Bowl LVII in Glendale, Arizona, and will provide exclusive details and sneak peeks to fans.
Pepsi’s long-running sponsorship of the Super Bowl
During the 2017 Super Bowl, Apple Music took over Pepsi’s long-standing sponsorship of the Super Bowl Halftime Show. The new sponsorship deal comes just six months after Pepsi canceled its long-standing partnership with the Super Bowl halftime show, citing its poor ratings. Pepsi’s decision to drop their involvement also coincided with the NFL’s push to increase its payments to advertisers.
Apple Music will be replacing Pepsi as the halftime show sponsor as part of a multi-year deal with the NFL. The new deal will begin with Super Bowl LVII in 2023. Apple Music will share exclusive details and sneak peeks of the performance on its social media channels. As the media industry continues to move towards streaming, the new partnership with Apple Music will be a welcome development.